Sneak Preview: SPARK Industries PR campaign for Tomorrow’s Leaders

 

Here is a sneak preview of our PR campaign for Tomorrow’s Leaders!

Our campaign was chosen out of four total campaigns presented to the client as the winning campaign based on overall plan and pitch. Deciding elements included presentation, overall campaign books, research and findings, as well as campaigns goals, objectives, strategies, and tactics.

Our campaign included two tactics for awareness of the organization, two tactics for recruiting and retaining mentors, and one fundraising event to bring in vital funds needed for a nonprofit organization. The fundraising event was chosen based on its ability to also bring awareness and recruit mentors.

More details coming soon!

Ten ‘Rules’ for PR Pros

Image credit: PR Moment.

To celebrate 60 years, Edelman PR created the infographic above. In the early sixties, the agency’s founder, Dan Edelman, believed PR professionals should abide by the following ten timeless ‘rules’ in order to be a successful practitioner.

We agree that Public Relations Professionals need to be self-starters. However, we believe the PR industry has grown beyond standard clippings and collection. Which rules do you think still apply for professionals today?

Explaining Public Relations to the Public

SPARK Industries came across a 2013 Business Insider article discussing a LinkedIn survey and its findings related to the most misunderstood jobs.

From the article:

“In a recent global survey of 16,000 adults, LinkedIn found that one out of every three parents has a hard time understanding what their child does for a living. Two thirds of parents want to learn more, and half think that they could support their child better if they did.”

The survey found 10 jobs that professionals couldn’t quite explain to their friends and family. The article listed Public Relations Manager at number eight and Social Media Manager at number four. Both job titles could fit a description of a PR Professional. It’s often difficult to give a short, sweet explanation because jobs and tasks in Public Relations are so diverse.

Our agency thinks the same can be said for friends and family of PR students. What do we study and work toward as undergraduate? What professional tasks will our job entail? The answer is not simple and rarely the same for each student.

So, what does a Public Relations Professional actually do? Ivan Vukovic wrote, “there is no one answer.” In a PR Daily article, PR is (still) a difficult job to explain, Vukovic discusses handling inquiries about the profession. We loved the article and hope it helps you explain your own work as a Public Relations Professional.

Leave us a comment with how you answer questions about the profession!

What to Expect: Public Relations at Texas Tech

Research: Interviews and Focus Groups